Lot number

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Description

PNEU VÉLO HUTCHINSON

‘Plus Solide Que L’Acier Pneu Vélo Hutchinson’

Lithographic poster printed by:  Société Nouvelle Affiches Gaillard Paris Amiens

Artist: MICH (= Michel Liebeaux, born 1881 – died 1923)

[Bears signature in image]

Dated: c.1920

Size: 119.5 x 80 cm.

Materials/Media: Original lithographic poster, linen backed

Provenance: The Boskovštejn Bike Museum, Czech Republic.

Reference: REF: Bicycle Posters, 88; PAI-XLVIII, 108

Notes: Although founded in 1853, Hutchinson did not begin bicycle tire production until 1890. This figure by Mich became a trademark for the brand, being used in their advertisements for many years. ‘MICH’ as he signed his posters was a prolific poster artist toward the end of the Golden Age of Posters. Most of his posters had “characters” in the advertising action. His posters are most easily recognized because of the inclusion of these characters

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