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‘Swift Cycles Coventry Machinists’ Co. Limited, 10 Rue Brunel, Paris’

Lithographic poster printed by: J. Kossuth & Cie – 24, Rue Albouy, Paris.

Artist: Emile Clouet (French 19/20th century)

[Bears signature in image]

Dated: 1895

Reference: Ref: PAI–LV, 28

Size: 81.5 x 65 cm.

Materials/Media: Original lithographic poster, linen backed

Provenance: The Boskovštejn Bike Museum, Czech Republic.


Note: James Starley (21 April 1830 – 17 June 1881) was an English inventor and father of the bicycle industry. He founded his company in 1859 to make sewing machines. Just 10 years later he retooled his firm, renamed it the Coventry Machinists’ Co., Ltd., and started making bicycles. In 1896, it would become the Swift Cycle Company, and began making motorcycles in 1898 and cars in 1900. He was one of the most innovative and successful builders of bicycles and tricycles. His inventions include the differential gear and the perfection of the bicycle chain drive. Always outracing the pack, as well as its own name, Swift delivers this poster as a love–letter from England to France.

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